I created these three posters to advertise a lemon, lime flavored chocolate bar. I created this idea, branding and illustration from scratch. I used the branding to create a series of advertisement postings aimed at emulating the trippy, expressive and fun nature of the brand. The influences for this brand include 70’s psychedelic posters (to embody the trippy nature of the brand and add a comedic element) and 90’s cartoons (to show the fun, friendly nature of the brand with inviting colors and simple lines.)